About GEO

What is GEO?

GEO (Generative Engine Optimization) is the work of organizing information so that AI services such as ChatGPT, Gemini and Perplexity understand your company and describe it accurately when they answer questions.

How is it different from SEO?

SEO aims to rank higher in a list of search results. GEO aims to make sure you appear, accurately, inside the answer AI writes. The two overlap a lot, and a well-organized site helps with both.

Why now?

More people now ask AI before they search. AI tends to give one summarized answer rather than a list of options, so if you are not in that answer, your customers have fewer chances to find you.

What we don't do

We don't recommend techniques that haven't been shown to work. We don't promise guaranteed results or claim to manipulate AI answers. We organize accurate, consistent facts about you, then measure and report what changes.